Professional Background
I’m a product design leader and platform strategist with 20+ years of experience shaping SaaS ecosystems—from early-stage startups to global enterprises—across health tech, fintech, developer tooling, and IT security industries.
I operate across two paths: as a Principal driving end-to-end UX strategy and execution, and as a Leader growing & guiding multi-disciplinary teams through platform vision, product architecture, and experience transformation.
With foundations in software product design, full stack software development, and product management, I lead at the intersection of design, engineering, and go-to-market execution—accelerating growth through scalable platforms, omnichannel experience design, and Agentic AI/ML productization & integration.
I co-founded three startups, including the first platform to offer real-time glucose monitoring across a closed loop ecosystem of medical devices and the first AI-backed insulin decision support system. Later I formed a personal finance app for young adults, and most recently a men’s health device that combines therapeutic restoration with smart data sharing.
As a cofounder, I bring a business-first mindset to every engagement. I understand how to build with clarity, align with product-market fit, and deliver user-centered solutions that drive impact—whether you're scaling from zero or evolving a mature platform.
Interested in working together?
I’ve got different service offerings for all your needs.
👩💻 Embedded Expertise
You can hire me full-time to join your team as a dedicated Lead, Principal, or Leader. This is ideal for long-term initiatives, platform transformation, and scaling product design operations from within.
🧠 Strategic Consulting
You can partner with me as a fractional designer or leader as a consultant. Whether you need short-term guidance, GTM support, or hands-on execution—this flexible model adapts to your needs.
🚀 Agency Style Engagement
Need fast, high-impact delivery? Hire me + a team of my top talent through my design agency to tackle urgent challenges. I’ll lead my curated team of experts to bring your vision to life—on time and at scale.