Professional Background

I’m a product design leader and platform strategist with 20+ years of experience shaping SaaS ecosystems—from early-stage startups to global enterprises—across health tech, fintech, developer tooling, and IT security industries.

I operate across two paths: as a Principal driving end-to-end UX strategy and execution, and as a Leader growing & guiding multi-disciplinary teams through platform vision, product architecture, and experience transformation.

With foundations in software product design, full stack software development, and product management, I lead at the intersection of design, engineering, and go-to-market execution—accelerating growth through scalable platforms, omnichannel experience design, and Agentic AI/ML productization & integration.

I co-founded three startups, including the first platform to offer real-time glucose monitoring across a closed loop ecosystem of medical devices and the first AI-backed insulin decision support system. Later I formed a personal finance app for young adults, and most recently a men’s health device that combines therapeutic restoration with smart data sharing.

As a cofounder, I bring a business-first mindset to every engagement. I understand how to build with clarity, align with product-market fit, and deliver user-centered solutions that drive impact—whether you're scaling from zero or evolving a mature platform.

Interested in working together?

I’ve got different service offerings for all your needs.

👩‍💻 Embedded Expertise

You can hire me full-time to join your team as a dedicated Lead, Principal, or Leader. This is ideal for long-term initiatives, platform transformation, and scaling product design operations from within.

🧠 Strategic Consulting

You can partner with me as a fractional designer or leader as a consultant. Whether you need short-term guidance, GTM support, or hands-on execution—this flexible model adapts to your needs.

🚀 Agency Style Engagement

Need fast, high-impact delivery? Hire me + a team of my top talent through my design agency to tackle urgent challenges. I’ll lead my curated team of experts to bring your vision to life—on time and at scale.

For inquiries, feel free to reach out to me