Leading Product Transformation in FinTech

Driving Product Innovation, Design Maturity & Platform Transformation

My unified goal: modernize the platform, scale design maturity, and accelerate strategic innovation from the inside out.

About Kyriba

Kyriba pioneered cloud-based financial technology, becoming a global leader in treasury management. With the world’s largest library of bank formats and most extensive network of connected banks, Kyriba serves mid-market to enterprise customers with complex global cash, risk, and liquidity needs.

My Role

I joined as a principal design consultant and quickly grew into the Head of Product Design & Experience.

I was brought in to guide product modernization and scale design maturity from the ground up. I expanded the design org, defined product vision, and partnered across engineering and GTM to support platform evolution and business growth.

Accomplishments

🔹
1. Product Design Leadership
& UX Maturity

  • Built Kyriba’s first dedicated UX and UI engineering departments (scaled team from 1 to 16)

  • Evangelized design thinking across an engineering-led culture

  • Defined the product experience vision and led prototyping, IA, and usability strategy

  • Introduced Heap analytics and trained PMs on data-informed decision making

  • Result: UX became a strategic pillar of platform innovation and customer satisfaction

🔹
3. Product Innovation &
Strategic Growth

  • Launched Kyriba Premium and patented FX Exposure—a flagship analytics feature

  • Created the Bank Format Store—a self-serve developer ecosystem for partner contributions

  • Built the Format Template Builder—a low-code developer tool for bank logic

  • Supported integration of FireApps post-acquisition, including IP, design, and product vision

  • Result: Accelerated new product delivery and increased developer contribution by 40%

🔹
2. Digital Transformation
& Platform Strategy

  • Modernized Kyriba’s SaaS and mobile platforms to align with product-market fit

  • Led platform migration, CMS rollout, and launch of internal tools (training system, help center, partner portal)

  • Introduced design ops, agile workflows, and cross-functional delivery at scale

  • Established accessibility and compliance standards (WCAG 2.1, GDPR, HIPAA, ISO)

  • Result: Streamlined content and system architecture across teams supporting 2100+ enterprise clients

🔹
4. Brand, Marketing &
GTM Enablement

  • Led a company-wide rebrand across the product UI, marketing site, and sales tools

  • Improved product-market alignment by collaborating across sales, marketing, and design

  • Designed onboarding tools and chatbot journeys to support prospective and existing customers

  • Result: Increased marketing-qualified leads and contributed to Kyriba’s acquisition readiness

Results at a Glance

  • 🚀 3 major platform launches (Kyriba Premium, Mobile, Bank Format Store)

  • 👥 Scaled UX/UI org from 1 to 16, including UI engineers & researchers

  • 🔄 Integrated 40+ features and design assets from FireApps during post-acquisition

  • 📉 Reduced customer go-live time from 100+ days to just 18 days through UX-led onboarding, training platforms, help documentation, and pivoting platform experience towards role-based views & presets.

  • 📈 4x increase in feature adoption post-redesign

  • ⏱️ 71% faster time-to-market through agile and design ops enablement

  • 🧠 Introduced UX strategy and design thinking org-wide

  • 📊 Enabled product analytics adoption with Heap & Qliksense

  • 💡 63% growth in developer contributions to Bank Format Platform

  • ✅ Achieved 98% accessibility compliance (WCAG 2.1, GDPR, ISO)

  • 🎨 Led full product and brand rebrand, including UI modernization

  • 💼 Contributed to successful acquisition by Bridgepoint

Brand Transformation

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Outsourced Agency Branding @ Mentus

Product Redesign

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Thanks for reading.

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